Doug Moran
 
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How will you choose to lead?

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Leaders comment about the value of the book:

"Few people are born leaders. The rest of us need a guide to help us gain both the courage and competence to lead well. Doug Moran's book provides the perfect blend of a thoughtful leadership framework and anecdotes from the lives of history's greatest leaders to help make his points come to life."
-John Scanlon, EVP and CFO, Intersections, Inc.

 

"It's a fascinating way for today's managers to think about their own leadership brand."
-Steve Arneson, Ph.D., president, Arneson Leadership Consulting

 

"Serious leaders interested in transformation for themselves or their organizations ought to savor it, journal with it, and refer to it often as a way to calibrate, create, and contribute results that matter."
-Christine Wahl, MCC, author of Be Your Own Coach, and On Becoming a Leadership Coach, creator of the Georgetown University Leadership Coaching Program


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The If 16 Leadership Framework

Each of of the sixteen couplets from Rudyard Kipling's classic poem If- describes an essential leadership attribute.  By These form a comprehensive leadership structure, The If 16 Leadership Framework.  While each of the attributes is unique and essential, some may seem similar or even redundant.  Many of the attributes share characteristics and manifest themselves in related behaviors; they are interconnected and interdependent.  I recommend that you read this book with an eye towards seeing the distinctions associated with each attribute while recognizing the synergies among the attributes.

The If 16 Leadership Attributes help us answer four questions that define each of us as leaders:

  • Who am I and what do I believe?
  • What do I want to achieve?
  • How will I attract and motivate others?
  • How will I earn and retain the privilege to lead?

The If 16 Leadership Framework is organized into four domains based on these questions.  Each domain includes four of The If 16 Leadership Attributes.  All of the attributes can and will help us address more than one of the four questions.  The order of the domains is important.  We start with self-awareness, because before we can lead others we must first know ourselves.  That leads to awareness of what we want.  Only then can we begin to contemplate attracting others or earning their trust.
 

KNOW WHO YOU ARE

Character – The Wisdom to Know and Trust Yourself
Authenticity – The Resolve Always to Be Yourself
Integrity – The Wisdom to Know the Truth and the Strength to Defend It
Self-Efficacy – The Confidence to Gain from Triumph and Disaster 

KNOW WHAT YOU WANT

Ambition – The Will to Make the World What You Want It to Be
Vision – The Power of Having and Sharing a Dream
Boldness – The Ability to See and Seize Opportunities
Resilience – The Ability to Bounce Back from Adversity

ATTRACT OTHERS

Inspiration – The Ability to Connect with and Motivate Friends & Foes
Courage – The Ability to Face the Dangers When They Become Real
Selflessness – The Ability to Put Your Cause and Beliefs Ahead of Yourself
Stamina – The Will and Energy to Hold On  

EARN AND RETAIN TRUST

Composure – The Power to Keep Your Head
Patience – The Strength and Will to Endure and Wait
Enthusiasm – The Energy to Fill Every Minute
Accountability – The Will to Take Ownership Regardless of the Outcome 

 
 
 
 
 
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