Doug Moran
 
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How will you choose to lead?

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Leaders comment about the value of the book:

"Few people are born leaders. The rest of us need a guide to help us gain both the courage and competence to lead well. Doug Moran's book provides the perfect blend of a thoughtful leadership framework and anecdotes from the lives of history's greatest leaders to help make his points come to life."
-John Scanlon, EVP and CFO, Intersections, Inc.

 

"It's a fascinating way for today's managers to think about their own leadership brand."
-Steve Arneson, Ph.D., president, Arneson Leadership Consulting

 

"Serious leaders interested in transformation for themselves or their organizations ought to savor it, journal with it, and refer to it often as a way to calibrate, create, and contribute results that matter."
-Christine Wahl, MCC, author of Be Your Own Coach, and On Becoming a Leadership Coach, creator of the Georgetown University Leadership Coaching Program


More quotes from leaders who have benefitted from reading If You Will Lead (PDF Format).



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John Paul JonesThe "IF 16"
Leadership Attributes  


Number 11: Courage – The Ability to Keep Your Nerve

“If you can force your heart and nerve and sinew
To serve your turn long after they are gone...”


General Omar Bradley said, "Courage is doing what you are afraid to do. There can be no courage unless you're scared."  Being a leader requires courage, and being courageous underlies many of the other attributes described in this book.  During the American Revolution, the Continental Navy faced the world’s strongest navy, the British Royal Navy.  During the battle with the HMS Serapes, Captain John Paul Jones defeated a superior British force securing an important victory for the Americans.  It was during this battle that Jones spoke his famous line, “I have not yet begun to fight.”

Courage requires:

1.      Accurately assessing the situation and dangers

2.      Maintaining focus on the larger goals

3.      Establishing hope while harnessing fear

4.      Leading from the front  
 

 
 
 
 
 
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